![]() Nowadays, email marketing is a highly specialized field and no longer just a case of sending out bulk email blasts and hoping for the best.Įffective email marketing nowadays is all about permission marketing which means accurately targeting potential customers, allowing them to opt-in, engaging them, following-up and ultimately, converting them into clients. The days of harvesting emails using crawlers and spamming are long gone. What To Look For In The Best Email Marketing Software ![]() ConvertKit (Best Free Email Marketing Software) OutBoundEngine (Best For Content Marketing) Constant Contact (Best For Small Businesses)
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